Partnership between PureHealth and ZHO to foster social empowerment

Abu Dhabi-based organizations PureHealth and the Zayed Higher Organization for People of Determination (ZHO) have teamed up to establish a framework that ensures the purchase of goods produced by People of Determination within the PureHealth group. This collaboration aims to promote social empowerment and foster inclusivity within the community.

Aligned with the UAE Government’s objective and the Abu Dhabi Strategy for People of Determination, this partnership between PureHealth, its subsidiary Rafed, and ZHO underscores a commitment to corporate social responsibility. The primary goal of this initiative is to guarantee that PureHealth procures goods made by People of Determination, thereby supporting their integration into society.

The partnership agreement was formalized by Rashed Al Qubaisi, Group Chief Corporate Officer of PureHealth, and His Excellency Abdullah Abdul-Ali Al-Humaidan, Secretary-General of Zayed Higher Organization for People of Determination at ZHO.

According to Rashed Al Qubaisi, this partnership reflects PureHealth’s dedication to empowering People of Determination by recognizing their capabilities and contributions. By fostering inclusion, the collaboration with Zayed Higher Organization aims to enable People of Determination financially, culturally, and socially, driving overall socioeconomic progress.

Under the agreement, PureHealth and Rafed will collaborate with ZHO to create opportunities for People of Determination through targeted initiatives. Rafed will assist ZHO in showcasing products and services created by People of Determination to its customer base. Additionally, Rafed will prioritize the procurement of goods and services from ZHO, ensuring alignment with quality and procurement standards.

This strategic partnership signifies a significant step towards supporting local industries, nurturing local talent and skills, and contributing to the National ICV (In-Country Value) program for a sustainable and prosperous future in the UAE.