‘Eros Signs Distribution Deal in UAE and Bahrain’

Nothing Tech has recently announced a strategic partnership with Eros Group, a leading distributor and retailer in the UAE. This partnership will involve Eros Group distributing Nothing’s range of devices in the UAE and Bahrain starting in February 2024. Customers will have access to the latest tech gadgets including Nothing’s flagship smartphone, Nothing Phone (2), as well as popular accessories like Ear (2) and EarStick.

This partnership is part of Nothing Tech’s efforts to strengthen its presence in the UAE and Bahrain markets through retail partnerships and GCC-wide support. The increasing demand for the brand and its products has fueled this strategy. Nothing will leverage Eros’s distribution network to meet the rising demand for its products.

Rishi Kishor Gupta, Regional Director for Middle East and Africa at Nothing, expressed excitement about the partnership with Eros Group, highlighting the opportunity to expand their reach in the region. Eros Group’s strong presence, retailer relationships, and overall capabilities are seen as key drivers for Nothing’s regional growth.

Mohammad Badri, Director at Eros Group, praised Nothing as a strong and innovative brand, noting their commitment to pushing boundaries with each product. Eros Group is proud to be the exclusive distributor for Nothing in the UAE and Bahrain and is eager to support the brand’s growth and introduce their products to new audiences.