Tyra Banks opens “Smize & Dream” ice-cream shop in Washington DC
In a groundbreaking move, Tyra Banks, renowned model, host, and entrepreneur, is set to unveil her very first ice-cream shop named “Smize & Dream” in the vibrant capital city of Washington, D.C. This eagerly anticipated venture marks a pivotal moment for Banks, who originally launched her ice-cream enterprise, Smize Cream, half a decade ago.
The term “smize” has become synonymous with Banks over the years, encapsulating the art of “smiling with your eyes.” Currently, Banks operates a mobile stand in Dubai and a flagship store in Los Angeles, both of which have garnered immense popularity among ice-cream enthusiasts. Now, with the forthcoming opening of “Smize & Dream,” Banks is poised to captivate the taste buds and hearts of Washingtonians.
According to a report by AXIOS, the forthcoming frozen custard emporium will be a pop-up establishment nestled in the charming Woodley Park vicinity, in close proximity to the Smithsonian’s iconic National Zoo. Local residents and visitors alike can mark their calendars for Friday, July 19, the grand unveiling date when “Smize & Dream” will officially welcome patrons into its inviting space.
As Banks embarks on this new culinary adventure, she aims to imbue the essence of dreams and aspirations into every scoop of ice cream served at “Smize & Dream.” The brand’s fresh logo symbolizes a familial bond intertwined with a profound commitment to nurturing dreams and fostering a sense of purpose. Through this rebranding effort, “SMiZe & Dream” reaffirms its dedication to empowering the youth in the local community, embracing a mission that transcends mere business operations.
The inception of the D.C. store represents a strategic expansion for Banks’ burgeoning enterprise, setting the stage for future opportunities to engage with customers on a deeper level. By intertwining her passion for ice cream with a profound commitment to social impact, Banks exemplifies a new breed of entrepreneur who prioritizes community empowerment and societal progress.
In today’s rapidly evolving business landscape, consumers are increasingly drawn to brands that embody values of inclusivity, sustainability, and social responsibility. As “Smize & Dream” prepares to make its debut in the heart of the nation’s capital, Banks is poised to leave an indelible mark on the local culinary scene and beyond.
In a myriad of flavors and toppings, patrons can savor the delectable creations crafted by Banks and her team, all while supporting a noble cause that aims to uplift and inspire future generations. Whether it’s a classic cone or a signature sundae, every purchase at “Smize & Dream” contributes to a larger vision of community enrichment and youth empowerment.
As the countdown begins to the grand opening of “Smize & Dream” in Washington, D.C., anticipation and excitement are palpable in the air. With Tyra Banks at the helm, this innovative ice-cream shop promises to be a beacon of creativity, positivity, and delicious delights for all who enter its doors. Get ready to indulge in a scoop of happiness and a sprinkle of dreams at “Smize & Dream” – where every bite tells a story of ambition, resilience, and the power of a smile that lights up the world.
