‘Senior Apple executive hints at upcoming AI features in iOS 18 following confirmation of WWDC dates’

Apple has officially announced that the World Wide Developers Conference (WWDC) will kick off on June 10th, marking the day when the tech giant will introduce its latest software updates for iPhone, iPad, Mac, Apple Watch, Apple TV, and Apple Vision Pro. Alongside this news, there are hints of exciting improvements to be expected in iOS 18, particularly in the realm of AI technology.

Rumors have been circulating for weeks about Apple’s plans to incorporate cutting-edge AI features into iOS 18, and it seems that these speculations may hold some truth. Greg Joswiak, Apple’s Senior Vice President of Marketing, recently shared a post on X hinting at the upcoming WWDC 2024 event. In his post, Joswiak emphasized that the event will be “Absolutely Incredible,” with the capitalization of these words possibly alluding to a focus on AI advancements.

The tech giant is rumored to be gearing up to introduce new generative AI capabilities through its latest software updates, particularly in iOS 18 and macOS 15. Reports suggest that Apple is in discussions with tech giants like Google and OpenAI to integrate their generative AI technology into the upcoming updates, while Baidu has been identified as the provider for such features in China.

If all goes according to plan, Apple is expected to unveil its suite of software updates in June, followed by a public release in September after a period of beta testing. The anticipation is building for the WWDC event, where Apple enthusiasts can possibly expect groundbreaking AI enhancements alongside other exciting announcements.