‘Redington Introduces New Innovation Hub for Microsoft Surface in UAE’

Microsoft, in partnership with leading technology distributor Redington, recently unveiled the Microsoft Surface Innovation Hub at Redington HQ in Dubai. This hub is designed to showcase the power of Surface and how it can enhance workplace efficiency for decision-makers.

The state-of-the-art Microsoft Surface Innovation Hub at Redington is constructed using recyclable materials, highlighting Microsoft’s commitment to sustainability. One of its key features is a wall constructed from recycled motherboards, aiming to raise awareness about e-waste reduction and encourage organizations to recycle their old devices.

Visitors to the Microsoft Surface Innovation Hub at Redington can engage hands-on with the latest Microsoft Surface devices, including the Surface Hub, Laptop Studio, Surface Pro, and Surface Laptop. The hub offers unique customer workshops and training sessions to guide users through the Surface journey, from personal device usage to leveraging Microsoft technology for business growth.

Moreover, the facility provides tailored workshops such as customer problem discovery and solution sessions, where technical consultants recommend personalized Surface devices with custom solutions. The hub also demonstrates the seamless integration of Surface devices with Microsoft software ecosystems like Windows 11 Pro and M365, enabling businesses to discover and utilize customized solutions with Surface.

Located strategically in Dubai, the Microsoft Surface Innovation Hub at Redington serves as a collaborative space for enterprises and small businesses to access the latest Microsoft Surface technologies. Prannoy Mathur, Vice President of End Point Solutions Group at Redington, emphasized the importance of Surface devices in revolutionizing workplace interactions through AI and CoPilot technologies.

Mathur highlighted the surge in demand for secure solutions that meet the collaborative needs of modern workplaces and emphasized the role of the Microsoft Surface Innovation Hub in Dubai as a space for customers to experience these solutions firsthand and tailor them to their organization’s requirements.

Mohamed Mikou, Chief Operating Officer and CMO at Microsoft Central and Eastern Europe, Middle East, and Africa, expressed excitement about the launch of the Microsoft Surface Innovation Hub at Redington. This hub underscores Microsoft’s dedication to equipping businesses with the tools needed to thrive in the AI era, providing decision-makers with the opportunity to explore the potential of Surface for seamless collaboration in the workplace.