Record Number of Visitors Celebrate Eid with Summer Adventures at IMG 2024 – Eat ‘N Stays in Dubai Forum
In a historic turn of events, this year’s Eid Al Adha brought about the largest influx of visitors to IMG Worlds, the esteemed theme park in Dubai. Surpassing previous years, the park experienced a remarkable 9% surge in attendance during the Eid holidays and the commencement of the 2024 summer break. This remarkable increase in footfall can be directly attributed to the debut of two new original characters, Freddy & Flory, the lovable Arabian Desert Foxes, who swiftly captured the hearts of families and visitors alike.
Rola Osseiran, the Group Head of Marketing at IMG Group, exuded immense enthusiasm regarding the unprecedented turnout during the summer season. Osseiran ecstatically expressed, “We have assured our visitors that Summer 2024 in Dubai will signify a fresh and exhilarating phase for IMG. The initial week of the summer break post schools commencing, coinciding with the extended weekend festivities of Eid Al Adha, kickstarted a remarkable rise in both internal and external tourism in Dubai and across the UAE.”
A pivotal highlight of the summer extravaganza at IMG Worlds of Adventures was the introduction of Freddy and Flory, the endearing new characters that swiftly enamored visitors. These delightful Arabian Foxes, seasoned explorers, led visitors through the all-new “Call to Adventure Parade” across various themed locations within the park such as “The Jungle Boulevard,” the “Edge of the World Temple,” and the enigmatic “Mayan Pyramid.” Moreover, the characters shed light on the challenges faced by this regional animal as an endangered species, imparting valuable conservation messages to the audience.
The introduction of the Adventure Passport further enhanced the visitor experience at IMG Worlds, allowing guests to amplify their adventures by collecting stamps for each escapade they embark on. With the completion of all adventures, visitors stand a chance to win coveted prizes from IMG, adding an extra layer of excitement and engagement for families exploring the theme park.
In a bid to cater to families seeking entertainment options during the lengthy summer season, IMG Worlds unveiled a novel approach of offering a unique adventure on every visit. Osseiran emphasized this strategy, elucidating, “IMG comprehends the challenges families encounter during the extended summer season with limited activity choices. That is why our latest strategy involves unveiling a fresh adventure on each visit, ensuring a memorable and dynamic summer for all our esteemed visitors.”
The resounding success of the new characters and experiences at IMG Worlds during Eid Al Adha unequivocally underscores the park’s steadfast commitment to delivering a world-class entertainment destination for families in Dubai. The popularity of Freddy and Flory, the introduction of the Adventure Passport, and the promise of continual novel adventures on each visit solidify IMG Worlds’ reputation as an eminent attraction in the region.
With the summer season at IMG Worlds unfolding progressively, visitors can anticipate an array of surprises, adventures, and entertainment options that are poised to render their experience unforgettable. Boasting record-breaking attendance during Eid Al Adha and an array of exciting new offerings in the pipeline, IMG Worlds is poised to redefine family entertainment in Dubai and establish new benchmarks for theme park experiences in the region.
Overall, the exponential growth in attendance at IMG Worlds during Eid Al Adha, fueled by the introduction of captivating new characters and engaging experiences, highlights the theme park’s unwavering commitment to providing unparalleled entertainment for families and visitors seeking an unforgettable escapade in Dubai. As the summer season progresses, IMG Worlds continues to raise the bar, promising a plethora of surprises and adventures that are bound to leave visitors enthralled and coming back for more.
