Petrol station naming rights now available for brands in Emarat

Emarat, a leading petroleum corporation in the UAE, is offering brands the opportunity to claim the naming rights of its service stations. This initiative allows brands to not only have their names associated with the service stations but also integrate their business models within these locations.

The decision to grant naming rights to brands follows a similar offering by the Dubai Metro, where naming rights are managed by Hypermedia on behalf of RTA.

This move is part of ‘Project Landmark’, an initiative aimed at establishing new strategic partnerships between Emarat and its partners. Eng. Ali Khalifa Al Shamsi, Director General of Emarat, stated that Project Landmark will empower partners to enhance their presence through long-term investment opportunities, providing unique opportunities to engage with service station users in a creative way.

The company’s goal is to transform Emarat stations into new landmarks that enhance customer experience. This initiative also aligns with Emarat’s strategic efforts to support the UAE’s progression towards the future by expanding the presence of both local and international brands.

In a partnership with Pyxis signed last October, Emarat entrusted Pyxis with the media planning and operation of digital signage at service stations. Emarat currently operates a network of 139 service stations across Dubai and the Northern Emirates, solidifying its presence in the region.