‘Partnership of Kreol Travel Retail and Kellanova Secures Pringles Placement with Avolta’
Kreol Travel Retail and Kellanova Forge Partnership with Avolta to Expand Pringles in the Middle East
In a recent development, Kreol Travel Retail and Kellanova have announced a strategic collaboration with Avolta in Sharjah (UAE), Kuwait, Jordan, and Egypt to bolster the presence of Pringles across the region.
Lal Arakulath, CEO of Kreol Group, expressed his appreciation for the support received from the Avolta team in this new venture.
Alexandre Tabacoff, Avolta’s Managing Director of Middle East and Egypt Dufry operations, stated, “We are thrilled to introduce Pringles in our stores and add a new best-seller product to our Middle East and Egypt outlets.”
Pringles, with a wide range of over 30 flavors, including variations tailored to specific regions, is already available in more than 140 countries worldwide due to the expansive distribution network of its parent company. The distinctive saddle-shaped design of the chips allows for easy stacking in the trademark canister adorned with the iconic Mr Pringles mascot, a symbol recognized globally.
Jacco Douma, Kellanova’s Business Manager for Travel Retail/Duty-Free, expressed enthusiasm about the partnership with Avolta in the Middle East. He mentioned, “Kellanova Global Travel Retail is delighted to collaborate with Avolta in the Middle East and has successfully introduced Pringles in partnership with Kreol Group across all locations in the region. We are confident about expanding the salty snack category in the Middle East together. The initial sales figures of our Pringles range are promising, and we look forward to a prosperous future of providing consumers and customers with the crispy and premium quality chips from Pringles alongside Avolta.”
This partnership between Kreol Travel Retail, Kellanova, and Avolta signifies a significant step towards expanding the reach of Pringles in the Middle East region. Stay tuned for more updates on this exciting collaboration.
