‘Nusr-Et Restaurant in London Sees 44% Increase in Performance’

Salt Bae’s Nusr-Et steakhouse in London’s Knightsbridge saw a rise in pre-tax profits to £3.3 million, according to recently filed accounts at Companies House. The trading update for Nusret UK Limited revealed a turnover of £13.6 million for the year ending December 31, 2022, up from £8.2 million in 2021, with pre-tax profit also increasing from £2.3 million to £3.3 million.

The debut of Nusr-Et London in September 2021 marked the restaurant chain’s first opening in the UK, following successful locations in Turkey, Dubai, Abu Dhabi, and the US. However, the high-profile restaurant sparked controversy when it briefly offered a golden giant tomahawk steak for £1,450, drawing protests from Animal Rebellion activists in December 2022.

Director Nihan Turgay highlighted the restaurant’s efforts to improve energy efficiency by implementing measures such as adjusting the central heating system’s operating hours and reducing energy consumption during off-peak times. Additionally, steps have been taken to optimize the use of air curtains and minimize lighting when the restaurant is closed.

With an increased staff count from 55 to 93 employees, Nusret UK Limited also reported a rise in total wage expenses from £2.1 million to £3.7 million. The company identified “competition from other restaurants” as the primary risk to its business in the coming years.

Overall, the success of Nusr-Et London reflects the brand’s ongoing growth and popularity in the competitive restaurant industry.