Newest Dessert in Paris: The Crookie – Reviewed in West Observer

A Parisian baker, Stéphane Louvard, has created a sensational pastry known as the crookie, a delightful blend of croissant and cookie that has taken social media by storm. After a TikTok video showcasing the crookie went viral, demand for this unique treat has surged, with Mr. Louvard selling thousands daily at his bakery in Paris.

Combining his love for croissants and cookies, Mr. Louvard was inspired to create the crookie while watching his team prepare both pastries in his bakery. The perfect balance of a soft, airy interior and crispy, buttery exterior takes 36 hours of meticulous preparation, but the results have won over customers from around the world.

Despite some critics pointing out the crookie’s oily texture, heaviness, or cost, Mr. Louvard stands by his use of high-quality ingredients and craftsmanship in each pastry. The popularity of fusion baking, as seen with creations like the brookie, cronut, and cruffin, has only continued to grow in recent years, with the crookie being the latest sensation.

With crookie mania spreading worldwide, large bakery chains are even offering their own versions of the pastry, such as the “crookiz.” This global phenomenon has seen influencers from diverse countries sharing their love for the crookie, while bakeries in major cities like Sydney, Dubai, Singapore, and New York are now serving their own unique takes on the treat.

As the craze for fusion pastries like the crookie continues to gain momentum, traditional French bakers are also embracing modern trends to attract a new generation of customers. By infusing classic French pastries with innovative flavors, bakers aim to spark creativity and excitement in the world of pastry-making.

Despite any criticism, the crookie serves as a prime example of how social media trends can drive new food crazes and shine a spotlight on traditional baked goods in a fresh and inventive way. As the love for the crookie spreads far and wide, bakers worldwide are inspired to create their unique fusion pastries that captivate audiences and bring a touch of modernity to the traditional world of baking.