New retail media network launches

United Natural Foods, Inc., a leading wholesale distributor, has introduced a new retail media network tailored for independent and regional grocery retailers across the United States.

Dubbed the UNFI Media Network and developed in collaboration with Swiftly, a retail solutions company, this innovative platform will be accessible to UNFI’s vast network of over 30,000 retail customer locations and around 11,000 brand partners.

The primary objective of this retail media network, as outlined in a recent announcement from UNFI, is to enable the company’s retail customers to establish more meaningful connections with consumers while also providing unique opportunities for UNFI suppliers to promote their brands and enhance brand equity.

CEO Sandy Douglas expressed enthusiasm for the collaboration with Swiftly, highlighting that the partnership provides a cutting-edge solution to support both enterprise and independent grocer technology and retail media. The launch of UMN marks a significant step towards empowering UNFI’s retail customers and suppliers to thrive in today’s progressively digital retail landscape, driving compelling and sustainable value for all stakeholders involved.