New parts advisor training programme launched by IAAF

The Independent Automotive Aftermarket Federation (IAAF) has introduced a new training initiative for motor factors in the UK to enhance automotive parts sales performance. Partnering with ASC WebCoach, the federation has launched the Proactive Parts Advisor Programme, focusing on proactive parts sales, effective customer relationships, and compliant handling.

This innovative programme utilizes a blend of virtual classroom training, coaching, and personalized support to offer parts advisors either short training sessions or certified training courses. The courses include training materials, tools, and videos to support ongoing learning and development.

The primary goal of this blended training programme is to equip IAAF members with updated customer handling skills, ultimately leading to improved customer experience, enhanced performance, and increased staff retention. ASC WebCoach, with their expertise in automotive virtual training solutions, have been instrumental in designing and implementing this program.

Mark Field, IAAF chief executive, emphasized the broad benefits of the new training programme, noting the demand from suppliers and garages for such initiatives. He highlighted the ongoing collaboration with IAAF members to tailor the programme to meet the evolving needs of the aftermarket industry, ultimately enhancing staff retention and business performance.

Overall, the Proactive Parts Advisor Programme represents a significant step towards advancing the skills and capabilities of parts distributors in the UK, ultimately benefiting the entire supply chain and contributing to the overall growth and success of the automotive aftermarket sector.

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