New K-Pop Flavored Drink Released by Coca-Cola

Coca-Cola Launches New AI-Created K-Wave Flavor Inspired by K-Pop

Coca-Cola Creations has unveiled its latest innovation, Coca-Cola K-Wave. This new flavor, inspired by the K-pop phenomenon, is a fruit-flavored twist on the classic Coke formula.

Global strategy head of Coca-Cola, Oana Vlad, expressed excitement for the new flavor, stating, “We are thrilled to celebrate one of the most passionate fan communities in the world and introduce new experiences that we hope will bring Coca-Cola® magic to fans worldwide. In the spirit of Coke Creations, K-Wave offers a delicious Coca-Cola Zero Sugar taste with a hint of fruity K-Pop magic. Fans can also enjoy an AI-powered journey to customize a music video and a special collaboration with JYP Entertainment and popular K-Pop groups.”

Endorsed by K-Pop stars such as Stray Kids, ITZY, and NMIXX, Coca-Cola K-Wave was developed in partnership with JY Park, the founder of JYP Entertainment in Seoul.

“The world of K-Pop thrives because of the fans, and we are thrilled to honor their dedication to the artists and music they love with this unique Creation,” Park said. “Through this new Coca-Cola® flavor, we aim to show our gratitude and love for their unwavering support, while offering digital and physical experiences that further connect them to their favorite artists.”

Coca-Cola K-Wave will be available in the United States, Spain, Singapore, and South Korea, exclusively in a Zero Sugar variety. Additionally, a frozen version will be released in select markets. To coincide with the launch of the new flavor, the three K-Pop groups collaborated on an original song titled “Like Magic,” which has already accumulated 1.5 million views on YouTube within hours of its release.