‘New Heliopolis Welcomes Cairo’s OOH to Fresh Start’

Egypt’s renowned real estate developer, Sodic, is set to redefine modern living with the launch of its latest project, Sodic East, located in New Heliopolis. Through striking advertisements across Cairo’s out-of-home media, the project aims to offer residents a vibrant and integrated community experience.

Sodic East is meticulously planned to cater to the needs of contemporary families, boasting a prime location with easy city connectivity and a tranquil ambiance. The development features a range of villas, townhouses, and apartments, catering to various lifestyles and preferences. Residents can enjoy numerous world-class amenities such as swimming pools, clubhouses, sports facilities, landscaped gardens, and more. Sustainability is a key focus at Sodic East, with green spaces and energy-efficient features incorporated throughout.

The launch of Sodic East invites residents to embrace a life of convenience, comfort, and community, as showcased on Cairo’s billboards with the theme of “New Beginnings.” The visuals highlight the importance of people and community, with a call to action highlighting the project’s hotline and website.

For more information on the campaign, interested individuals can visit MOOH, a monitoring out-of-home intelligence data provider in Cairo and Dubai.