New data appointment announced following Experian deal

Reward, a customer engagement and commerce media specialist, has appointed its first senior vice-president of data and insights to enhance its capabilities for banks and retailers. Paul Jones, with over 24 years of experience in insights and analytics, will lead the charge in leveraging data to drive customer engagement programs on an international scale.

Established in 2001, Reward operates in 15 countries across Europe, the Middle East, and Asia. The company’s cloud-based API platform integrates content, advertising, and commerce to deliver comprehensive customer experience (CX) strategies for increased engagement, retention, and overall satisfaction.

Jones’ appointment comes at a time of significant growth and innovation for Reward, following the recent stake sale to Experian. The company aims to enrich its customer engagement programs and deliver bn in rewards to customers by 2025 through enhanced insights offerings.

Reward’s Loyalty-tech platform powers loyalty programs for various banks, including Visa, NatWest Group, Barclays, and First Abu Dhabi Bank. The company also collaborates with global retailers like McDonald’s, eBay, Deliveroo, and Amazon.

Jamie Samaha, Reward’s chief executive, stated, “Paul’s appointment comes at a pivotal moment for Reward as we enter the next phase of our growth strategy. His leadership will be invaluable in elevating our data analytics capabilities as we continue to lead in the content and commerce space, supporting the world’s largest banks and retailers.”

Jones expressed his enthusiasm for joining Reward, citing the company’s dedication to product excellence and innovative approach to data analytics. He sees Reward as a dynamic environment for driving growth and delivering impact for partners and consumers.

As Reward continues to revolutionize how consumers and brands interact, Jones looks forward to being part of the company’s journey at the forefront of transformation in the card-linked offers space.

Overall, Reward’s appointment of Paul Jones signifies a strong commitment to data-driven strategies and customer engagement, positioning the company for continued success in the competitive landscape of customer loyalty and commerce.