New Bespoke AI 4-Door Family Hub and See-Thru refrigerators now available for pre-order in Gulf region

Samsung has unveiled its latest lineup of Bespoke AI home appliances in the Gulf region, offering pre-order deals to customers until April 21. The flagship products in this new range are the Bespoke AI 4-Door Family Hub and the See-Thru refrigerators. Customers purchasing these innovative appliances will receive a complimentary Samsung Galaxy S24 mobile phone and earn 10X Samsung Rewards points.

The launch follows Samsung’s recent global unveiling of its enhanced home appliance lineup featuring advanced connectivity and AI capabilities. These cutting-edge products demonstrate Samsung’s commitment to enhancing the home experience through technology and artificial intelligence.

Burcin Arabul, Director of the Home Appliances Division at Samsung Gulf Electronics, highlighted the focus on creating convenient and personalized experiences for customers. The Bespoke AI appliances, powered by SmartThings, aim to simplify daily tasks and empower users to prioritize what matters most. These energy-efficient and user-friendly products bring advanced AI technology into everyday household appliances for a seamless and sustainable living experience.

The Bespoke See-Thru 4-Door refrigerator features a unique transparent door with Welcome Lighting, allowing users to view the contents without opening the fridge. The innovative AI Vision Inside feature in the Family Hub Refrigerator enables smart food management, identifying food items placed inside or removed through an internal camera. Users can access door bin images, receive recipe suggestions, and manage food expiration dates with ease.

Equipped with built-in Wi-Fi, internal cameras, and seamless integration with the SmartThings app, the new Bespoke AI appliances offer enhanced connectivity and features for a truly smart home experience. Samsung is dedicated to enhancing Wi-Fi-connected appliances through software updates and the continuous development of SmartThings, ensuring customers have access to the latest features and security patches.

In addition to the pre-order offers on the Bespoke AI lineup, Samsung is offering deals on select refrigerators and washing machines, where customers can receive a Galaxy Watch6 44mm and additional Samsung Rewards points. The company reaffirmed its commitment to delivering a seamless connected experience through its SmartThings ecosystem and collaboration with partners.