New Account Director, Phillippa Kennedy, joins Team Brazen in Campaign Middle East

Brazen MENA Welcomes Phillippa Kennedy as Account Director

Phillippa Kennedy has recently joined Brazen MENA as Account Director. In her new role, Kennedy will be responsible for overseeing key clients and leading the luxury division, which has seen significant growth in recent years with clients like Atlantis Dubai, Signor Sassi, and Veuve Clicquot.

Kennedy brings with her a wealth of experience from her time at L’Oréal UK, where she worked on the launch of Prada Beauty, brand growth and PR for Mugler, as well as overseeing social and press for Viktor & Rolf. Her previous PR work at Shiseido with Laura Mercier has also contributed to her expertise in the luxury beauty sector.

With a background in working with global and local brands like L’Oreal, Shiseido, and Karla Otto, Kennedy is a luxury brand expert. Her portfolio includes iconic brands such as Prada Beauty, Mugler, YSL Beautè, Viktor and Rolf, Loewe, and Maison Martin Margiela.

In addition to her PR skills, Kennedy is well-versed in advocacy and influencer analytics, with a focus on social trends across platforms like Instagram, YouTube, and TikTok. Her knowledge of leveraging social platforms to enhance results is crucial in today’s ever-changing media landscape.

Louise Jacobson, Managing Partner at Brazen MENA, expressed her excitement about Kennedy joining the team, emphasizing the importance of having top talent to position the agency as the GCC’s leading lifestyle PR agency. Kennedy’s extensive experience and expertise are expected to play a significant role in the agency’s success in 2024.

Kennedy herself shared her excitement about joining Brazen MENA and being part of the dynamic Dubai environment. She looks forward to contributing to the success of the agency across the MENA region, building on Brazen MENA’s reputation for working with prestigious brands.

Overall, Kennedy’s appointment signifies Brazen MENA’s commitment to excellence in the industry and its drive to achieve even greater success in the coming years with Kennedy as an integral part of the team.