Neobank Mercury launches personal banking services tailored for startups and entrepreneurs.

Mercury, a neobank known for catering to startups, is now expanding its services to personal banking. The company has been named one of the Most Innovative Companies by Fast Company for 2024 and has seen success in serving small and growing businesses. In response to customer demand, Mercury has launched Mercury Personal, offering features like high-yield savings accounts, customizable access, unlimited wire transfers, and up to million in FDIC insurance. However, there is an annual subscription fee of 0.

According to Immad Akhund, Mercury’s cofounder and CEO, the goal is to provide a premium experience for a demographic of founders and investors. He emphasizes that the focus is on growing Mercury Personal sustainably and responsibly, which is why there is a subscription fee and a wait-list mode expected until 2025. Akhund assures customers that Mercury Personal will continue to be a high-end product with ongoing support and growth.

Alexey Likuev, Mercury’s head of personal banking, highlights the positive feedback received from users testing out Mercury Personal, praising its simplicity. Likuev emphasizes that the features and fee structure are designed to cater to a specific customer base not typically targeted by competitors in the personal banking space.

Mercury is committed to providing a premium and innovative banking experience, ensuring that they maintain their reputation for excellence. If you are interested in recognizing your company’s culture of innovation, consider applying for the Best Workplaces for Innovators Awards before the extended deadline on April 12.