Mike Tyson Collaborates on Total Moisture Collection with Dr. Squatch

In a surprising turn of events for the iconic boxing champion, Mike Tyson, the former heavyweight sensation is embracing a new persona dubbed “Moisture Mike.” This transformation comes as Tyson partners with Dr. Squatch to promote the brand’s latest innovation, the Total Moisture Collection. This collaboration signifies a shift in how masculinity and self-care intersect, as both Tyson and Dr. Squatch challenge traditional notions associated with men’s grooming.

Dr. Squatch, a well-known name in the personal care industry, focuses on crafting high-quality soap products that prioritize both efficacy and skin health. The Total Moisture Collection is a testament to this philosophy, offering dermatologist-tested, ultra-hydrating soaps formulated to meet the needs of men with sensitive skin. Notably, the collection features a blend of shea and plant butters, antioxidants, and vitamins A, C, and E, which are clinically proven to deliver significant moisturization without compromising the integrity of the ingredients.

“The partnership with Tyson is about breaking down outdated stereotypes that link masculinity with neglecting self-care,” remarked Josh Friedman, CEO of Dr. Squatch. He emphasized the brand’s commitment to elevating the men’s grooming category by providing products that encourage men to embrace both their rugged and sensitive sides. This initiative reflects a broader cultural shift that recognizes self-care as an essential component of overall health for everyone, regardless of gender.

The Total Moisture Collection will be available in three distinct variants: Shea Butter, Mango Butter, and Green Tea Butter. Each variant is crafted without synthetic fragrances, ensuring a natural experience that caters to consumers seeking cleaner skincare options. Enhanced with a potent combination of shea butter, coconut oil, and olive oil, these soaps are designed to nourish and support dry skin effectively.

To promote this innovative collection, Dr. Squatch has launched an extensive marketing campaign that spans multiple platforms, including television, YouTube, Meta, TikTok, Spotify, and Pinterest. The campaign creatively juxtaposes Tyson’s boxing legacy with a tranquil spa setting, symbolizing the idea that even the most muscular figures can benefit from prioritizing skin health.

As Tyson embraces this new chapter, he aims to inspire men everywhere to combat skin dryness and transform their approach to skincare. By introducing the Total Moisture Collection, Tyson and Dr. Squatch are not just selling a product; they are advocating for a more comprehensive understanding of masculinity that includes self-care as a sign of strength.

This unique collaboration invites men to explore the intersection of masculinity and vulnerability, ultimately promoting a healthier lifestyle and a more inclusive perspective on personal care.