MERCURE HOTELS CELEBRATES 1,000 LOCATIONS WITH THE INTRODUCTION OF 1,000-HOURS OF LOCAL FLAVORS
Mercure Hotels Celebrates 1,000th Opening with Culinary Experience in Dubai
On October 30, 2024, Mercure Hotels marked a significant milestone in its illustrious history by celebrating the opening of its 1,000th property at Mercure Dubai Deira. This event not only highlighted the rapid expansion of the brand, which now spans 65 countries, but also introduced the groundbreaking “1,000-Hours of Local Flavours” initiative. This new concept, which will be implemented at select Mercure hotels worldwide, aims to immerse guests in the rich culinary landscapes of their respective destinations through local dishes and beverages.
The “1,000-Hours of Local Flavours” initiative epitomizes Mercure’s commitment to honoring and sharing the authentic tastes of each market in which it operates. By offering unique culinary experiences for a limited time—1,000 hours to be exact—this program encourages hotel guests to partake in the local culture and traditions through gastronomy. According to Mercure, each dish and beverage featured in this initiative will be thoughtfully curated in collaboration with local producers and suppliers, ensuring an authentically local experience.
Since its inception in 1973, Mercure Hotels has long championed the ethos of travel as a means to experience the world’s diverse cultures closely. The brand has been a beacon for travelers seeking to feel a sense of place wherever they go, ensuring that no two stays are alike. With a diverse portfolio of properties that reflects the distinct characteristics of their locations, Mercure is steadfastly focused on providing high standards of hospitality infused with local flavor.
The launch event in Dubai attracted a distinguished gathering, including guests from Accor’s ALL loyalty program, prominent journalists, influential bloggers, and culinary enthusiasts. Attendees were treated to a vibrant showcase centered around local cuisine, featuring an array of dishes designed to tease the palate and celebrate the gastronomic heritage of the region.
Among the delights presented was the “Agarwood Fashioned,” an innovative cocktail that combines homemade date syrup, spice bitters, and dehydrated pomegranate garnished with oud wood chips sourced from Coral Perfumes. This refreshing concoction not only serves as a testament to local flavors but also highlights the region’s unique culinary heritage. Moreover, guests enjoyed “Masala Carat Tea,” created by Project ChaiWala, which skillfully incorporates locally sourced spices and milk, adorned with opulent 24-karat gold leaf. These exceptional offerings will be available exclusively at Mercure Dubai Deira until December 11, aligning with the essence of the 1,000-Hours concept.
The day was further enriched by immersive cultural experiences, including a traditional Abra ride along Dubai’s storied waterways, a weaving workshop that paid homage to local artisan skills, and a hands-on cooking class where guests learned to prepare Arabic Luqaimat. A lunch focused on sustainability was also on the agenda, highlighting the importance of organic and ethically sourced ingredients. Additionally, the exploration of Dubai’s iconic Gold Souk and Spice Souk allowed guests to engage with local artisans, witnessing firsthand the vibrant cultural tapestry of Deira.
Paul Stevens, Chief Operating Officer of Accor’s Premium, Midscale & Economy Division for the Middle East, Africa, and Türkiye, remarked on the significance of this milestone, stating, “Reaching 1,000 addresses is not just a milestone, it’s a testament of Mercure’s dedication to delivering authentic, locally inspired hospitality across the globe. The 1,000-Hours of Local Flavours embodies a dedication to cultural immersion and community connection, offering guests a unique and memorable culinary journey that celebrates the heart and soul of each destination.”
With the largest development pipeline within Accor’s portfolio, Mercure Hotels is poised to introduce over 200 new properties by 2028, continuing its commitment to fostering authentic travel experiences. Each new hotel will strive to act as a gateway for travelers, offering not just accommodation but an invitation to discover the charm and character of each locality.
As Mercure Hotels continues its expansion, it remains resolute in its mission: to create environments that encourage exploration and engagement with local culture, making every guest’s journey feel intimately connected to the places they visit.
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