‘Magical Tresses Haircare Line by Afro Unicorn Debuts’

Afro Unicorn, a Black-owned lifestyle brand that celebrates the uniqueness of women and children of color, is thrilled to announce the expansion of its Magical Tresses haircare collection in Target stores nationwide. This retail expansion marks a significant milestone for the brand, which initially introduced its haircare collection on Walmart’s website last August before landing in stores the following month and in CVS locations in January.

Founder and CEO of Afro Unicorn, April Showers, expressed her excitement about the launch of Magical Tresses at Target, stating, “We’re spreading the joy and confidence that comes from embracing our diverse beauty and encouraging Black and Brown girls to love the crown on their heads. Afro Unicorn is not just a brand – it’s a vibrant celebration of the magic within us all.”

April Showers, the first Black woman to launch a licensed character brand in major retail, has always been a leader in uplifting and inspiring women and girls of color through her work.

The Afro Unicorn Magical Tresses collection features a rich complex of exotic fruit extracts that are designed to nourish, strengthen, and protect hair from routine damage. Cruelty-free and free from harsh ingredients, the line boasts a fruity fragrance, with plans for product expansion expected this spring.