Local musicians showcased in 2024 festival campaign by PACSUN Collective

Pacsun Empowers Young Voices Through Festival Campaign

Pacsun is embracing a community-oriented approach by recognizing young voices that truly embody the brand and providing a platform to showcase their art. This initiative aims to establish deeper connections with consumers and enhance retail loyalty by resonating with customers’ creativity and individuality. Through this campaign, individuals have the opportunity to influence the brand identity, campaigns, and product innovation.

As part of this collaboration, various musical artists from different genres collaborated closely with Pacsun’s in-house creative team to bring a capsule collection to life through their music. The Festival Campaign was launched with a captivating music video featuring Ronnie Watts performing his original song “Fast, Fast, Fast.” Styled in a festival look curated by the brand, Watts embodies the authentic spirit of Pacsun, promoting self-expression and unity. This video has attracted new audiences who resonate with the track, style, and energy portrayed.

Pacsun will continue to release additional music videos and content across all digital and social platforms this season, featuring unreleased songs by Pacsun Collective Artists like Acoya, Michael J. Woodward, and Abrieel. These artists will also perform at Pacsun’s flagship stores in Los Angeles and New York City, with live-streaming on Pacsun’s TikTok platform to engage consumers both in person and digitally.

Addie Rintel, VP of Women’s Merchandising and Design at Pacsun, expressed excitement about welcoming new talent to the Pacsun Collective. Rintel highlighted how the Festival Campaign celebrates fashion and music as powerful forms of self-expression that resonate with consumers. By providing resources for artists to amplify their creativity, Pacsun aims to authentically present real consumers in their campaign, uplifting important voices and inspiring youth to pursue their passions.

In line with the festival theme, Pacsun has launched a curated Festival Shop offering a range of women’s and men’s clothing, swimwear, shoes, and accessories just in time for spring and summer concerts. The collection features trending Pacsun swimwear, denim, band tees, dresses, skirts, and more to inspire festival season style. Pacsun is incorporating lightweight layers, springtime pastels, and retro silhouettes, along with trendy western capsules for StageCoach and country music enthusiasts.

To download the music video of “Fast, Fast, Fast” by Ronnie Watts, click HERE. Campaign imagery can be downloaded HERE.

Pacsun’s Festival Campaign is a testament to the brand’s commitment to empowering young voices through art, music, and fashion.