‘Leeds arena’s naming rights contract renewed by First Direct’

First Direct Arena in Leeds Renews Naming Rights for Seven More Years

The popular 13,780-capacity First Direct Arena in Leeds will continue to bear its current name for an additional seven years. The naming rights for the venue are held by First Direct, a company that offers mobile banking, online services, telephone banking, and a range of personal banking products.

Since its opening in 2013, First Direct has been the official naming rights partner for the arena. Known for hosting a variety of live music, comedy, entertainment shows, and sporting events, the venue is designed in a ‘super theatre’ style configuration to enhance the overall arena experience, complete with top-quality acoustics.

This renewal of the naming rights contract reinforces the strong partnership between First Direct and the arena, ensuring that the venue will continue to be known as the First Direct Arena in Leeds for the foreseeable future. Fans and visitors can look forward to enjoying a wide array of entertainment options at this iconic venue in the heart of the city.

For more details, you can access the full story on our sister site, TheStadiumBusiness.