‘Kids activities introduced to Air Arabia by Milk and Alpha Group’

Innovative Kids’ Activities Launched by Milk and Alpha Group for Air Arabia and Sharjah International Airport

UK-based agency Milk has partnered with Alpha Group to create engaging family entertainment solutions for Air Arabia and The Lounge at Sharjah International Airport (SHJ). These innovative activity kits are designed to keep young passengers entertained during their flights.

Alpha Group UAE, a part of the dnata group founded in 1959, selected Milk for this project after a successful meeting at the World Travel Catering & Onboard Services Expo in Hamburg. Aimee Johnstone, Client Services Director at Milk, expressed excitement about the partnership and their focus on developing age-appropriate content that aligns with the values of both brands.

The first children’s amenity kit from this collaboration is now in use, targeting young passengers aged three to 12 traveling on Air Arabia flights and using The Lounge facilities. Mark Whelan, General Manager at Alpha UAE, commended Milk’s expertise and strategic approach, expressing confidence that the new kits will resonate with young travelers.

These kids’ amenity kits aim to enhance the travel experience by providing educational and entertaining content that creates lasting memories and positive brand impressions among parents and guardians. Stay tuned for more updates on the rollout of these exciting kits for young travelers.