“Importance of Financing in the Launch of Kia EV Highlighted”

Kia Enhances Electric Vehicle Launch with Upstart Reservation System

Kia has teamed up with Upstart, a financing firm powered by artificial intelligence, to streamline the reservation and deposit process for the highly anticipated launch of the new Kia EV9 SUV in the United States.

Upstart’s Auto Retail Build & Price Reservations system was exclusively used by Kia dealers across the country to allow customers to reserve their EV9 online and customize their vehicle with preferred trim, colors, and optional packages.

This innovative system not only made it easier for customers to secure their desired EV9 but also provided valuable data for Kia dealers to track demand and tailor their services to meet customer needs.

Alex Rouse, vice president and general manager of auto at Upstart, expressed excitement about the partnership, stating that Upstart’s connected retailing platform enabled Kia dealers to deliver a seamless experience for customers in finding their perfect EV9.

The Build & Price Reservations system is just one of the digital products offered by Upstart Auto Retail, aimed at enhancing the online-to-in-store shopping journey for consumers. Kia dealers utilizing the full Upstart Auto Retail solution can provide a comprehensive car-buying experience, from online reservation to vehicle pickup, including financing.

Since December 2020, Upstart Auto Retail has been a certified provider in the Kia Digital Certified Solutions program. Besides Kia, Upstart also serves as a digital retail provider for eight other OEMs, including Acura, Honda, Lexus, Mercedes-Benz, Mitsubishi, Subaru of America, Toyota, and Volkswagen.

With this strategic partnership, Kia is set to revolutionize the way customers interact with the brand and purchase their electric vehicles, setting the stage for a successful EV9 launch in the United States.