Illuminate Out-of-Home Billboards with Vaseline Gluta-Hya Dewy Radiance

With summer right around the corner, many of us are in search of that extra glow, and Vaseline has us covered! Their latest outdoor campaign showcases the new GLUTA-HYA product line, making Vaseline, known as one of the top petroleum jelly brands in the world, stand out even more as a top-tier beauty brand under Unilever.

Staying true to their vibrant blue color scheme, the campaign features a model in the center sporting a light blue outfit that complements the gold and pink tones of the products. The product itself is prominently displayed, with a feminine “V” shadow in the background, along with messages boasting the product’s strength and ability to make your body glow, all tied together with the brand’s logo.

The use of gold accents in both the visuals and product packaging gives off a premium feel that enhances the overall “Glow” concept. Claims such as being “10X Stronger Than Vitamin C*” hint at the serum’s antioxidant and skin-brightening properties.

The OOH campaign was not the only way Vaseline spread awareness about their new product. They also launched a massive social media campaign with influencers, further amplifying product awareness. The outdoor ads strategically placed across Cairo and Giza also played a significant role in spreading the word.

For more information on Vaseline’s OOH campaigns, you can visit Monitoring Out-of-Home (MOOH), a specialized media intelligence agency and analytics platform operating in Cairo and the United Arab Emirates.