‘HUAWEI XMAGE Global Exhibition brings Warmth to the World’

Huawei recently unveiled its first HUAWEI XMAGE Global Exhibition, titled “A Heartwarming World – 12 Years of Huawei Photography” on May 8th, 2024, at the cultural district of Alserkal Avenue in Dubai, UAE. This marks the largest photography exhibition in Huawei’s history.

The exhibition also marked the launch of the HUAWEI XMAGE Awards 2024, an annual competition that celebrates Huawei’s open platform for smartphone photographic excellence. Now in its eighth consecutive year, the competition aims to inspire consumers to unleash their creativity and imagination by leveraging Huawei’s leading XMAGE imaging technology.

“A Heartwarming World – 12 Years of Huawei Photography” features nearly 300 photographs taken with Huawei smartphones, carefully selected from millions of submissions. These images capture moments of warmth, tranquility, and brightness from around the world, showcasing the brand philosophy of HUAWEI XMAGE, The Power of Image.

The exhibition explores eight different themes, including “The Secrets of Mother Nature”, “Landscapes and Spaces”, “A Dialogue with Animals”, “The Story of Life”, “You and Me”, “The Joy of Sports”, “The Power of Moments”, and “The World of Youth”.

During the opening ceremony, Keith Ladzinski, a photographer with National Geographic, noted that photography is a universal language that captures beauty and inspires conversation. He commended Huawei for its contemplation on technology and art, presenting a heartfelt brand philosophy through the exhibition.

The exhibition curator, Chen Xiaobo, emphasized the importance of capturing and conveying heartwarming moments in today’s fast-paced world. The images displayed act as bridges that resonate with souls, transmitting genuine warmth and beauty to viewers.

“A Heartwarming World – 12 Years of Huawei Photography” will be open from May 8th to 10th, showcasing exceptional works across Huawei’s official platforms on social media. Registration for the HUAWEI XMAGE Awards 2024 is now open, with entries closing on September 15, 2024. For more information and to enter the competition, visit Huawei’s official campaign page.

The exhibition and competition aim to inspire and celebrate creativity, showcasing the power of photography in capturing and conveying heartwarming moments across the globe.