‘Home improvement expenditures dominated by Home Depot’
Renowned lifestyle icon Martha Stewart is making a stylish statement with her new garden apparel line in collaboration with Tractor Supply Company. The Martha Stewart Garden Apparel Line, launched in partnership with Marquee Brands and French Dressing Jeans Inc., is hitting shelves in 50 select stores and online at Tractor Supply starting the week of March 25.
The collection features eight clothing items, including a puffer vest, cargo convertible pants, and a garden work shirt, with prices ranging from .99 to .99. Stewart, a gardening enthusiast, expressed her excitement about the collection, stating, “This new line of apparel reflects my passion for gardening and outdoor work, so I am thrilled to share it with consumers. With creativity and hard work at the core of gardening, this collection embraces artistry and functionality, bringing ease to those who strive to keep a healthy, beautiful garden.”
Tractor Supply emphasized the importance of women’s apparel in the gardening category, with Chief Merchandising Officer Seth Estep noting that the launch with Martha Stewart is a perfect way to provide customers with innovative and exclusive fashion-forward options.
Tractor Supply Company currently operates 2,216 namesake stores in 49 states, along with 198 Petsense by Tractor Supply stores in 23 states. Marquee Brands, the powerhouse behind the collaboration, boasts an impressive portfolio of brands including Martha Stewart, The BCBG Group, Ben Sherman, and more.
With the Martha Stewart Garden Apparel Line, women can now bring style and functionality to their gardening activities without sacrificing fashion. Get ready to elevate your outdoor work attire with this chic and practical collection from a true gardening aficionado.