Ghost expands its product line with new cereal in food category.

Lifestyle brand Ghost has teamed up with General Mills to launch its first-ever protein cereal products: Ghost Protein Cereal in “Peanut Butter” and “Marshmallow” flavors.

The Marshmallow cereal boasts Lucky Charms marshmallows and 17 grams of protein per serving, while the Peanut Butter cereal offers 18 grams of protein and 6 grams of sugar per serving. Additionally, both cereals are labeled as a good source of calcium.

Dan Lourenco, co-founder and CEO of Ghost, expressed his excitement about entering the food category with these new products, stating, “Functional foods are an obvious and long-awaited extension of our brand, and there couldn’t be anything more authentically Ghost than launching our own better-for-you protein cereal.”

The Ghost protein cereal is currently available in limited quantities on the brand’s website, with plans to expand to mass retailers and national grocers later this month. The suggested retail price for the cereals is .99.

This collaboration combines Ghost’s commitment to providing high-quality products with General Mills’ expertise in the cereal industry, offering consumers a new and exciting option in the protein cereal market.