Freakin’ Healthy Expands into Middle East with Kreol and Avolta

Kreol Travel Retail and Avolta have joined forces to bring BMB’s Freakin’ Healthy snacks to the Middle East region. This collaboration between two prominent companies aims to satisfy the increasing demand for healthier snacking options among travelers.

Freakin’ Healthy is renowned for its commitment to promoting health and wellness through its delicious and nutritious snacks. By adding these products to Avolta’s diverse brand portfolio and Kreol Travel Retail’s wide range of products, the partnership seeks to enhance the travel retail experience by offering items that align with the evolving preferences of consumers.

CEO of Kreol Group, Lal Arakulath, expressed excitement about the strategic partnership with Avolta and their plans to introduce Freakin’ Healthy products in Sharjah, Kuwait, Jordan, and Egypt. This move is a response to the growing interest in healthier snack choices in these regions, and the companies believe that customers will embrace these tasty options with added health benefits.

Furthermore, Alexandre Tabacoff, Managing Director of Avolta Middle East & Egypt, emphasized the success of selling Freakin’ Healthy in their stores as a testament to their dedication to providing quality and innovative products that promote a healthier lifestyle.

Samer Dahham, Corporate Communications Manager at Agthia, highlighted the significance of securing Freakin’ Healthy at Duty-Free locations across the Middle East. This achievement reflects their commitment to offering nutritious options for travelers on the go and enhancing the overall travel experience for customers in Sharjah, Kuwait, Jordan, and Egypt airports.

BMB, a subsidiary of the Agthia Group based in Abu Dhabi, is a key player in the food and beverage industry, making waves with their wholesome and flavorful snacks. The partnership between Kreol Travel Retail, Avolta, and BMB signifies a strategic move to meet the changing needs of health-conscious consumers in the region.