First Chief Tanning Officer appointed by Bondi Sands

Bondi Sands, an Australian tanning brand, has named Colt Paulsen as its inaugural chief tanning officer. Recognized as the ‘Gay Man With A Spray Tan’ on social media, Paulsen will represent the brand at various events, international pop-ups, QVC programs, and a trip to Australia. Additionally, he will be part of the brand’s executive team to bring in fresh perspectives.

Colt’s role will be crucial in advancing the brand’s self-tanning identity and providing consumers with guidance on using their products effectively. Despite growing up in a small rural town in Nebraska with a population of 4,000, the 27-year-old now boasts a social media following exceeding a million.

Alexandra Peek, the chief marketing officer of Bondi Sands, expressed excitement about having Colt join the team, citing his iconic persona and tanning expertise as valuable assets. Paulsen himself expressed his enthusiasm for being a part of such a renowned brand, stating it as a true honor to be the first-ever CTO for Bondi Sands.