Expansion of Sales Team in US and Canada by WestGroupe

WestGroupe, a prominent optical company based in Montreal, is pleased to announce the expansion of its North American sales force in anticipation of adding AllSaints, Nano, and BFlex to its brand portfolio. This move will see the creation of a new division in Canada, which will work in conjunction with the existing Western and Wescan divisions, while a two-division structure will be established in the US.

The new brands will benefit from the same discount levels and sales programs as WestGroupe’s current brands. Mike Debono, COO and VP of Global Sales, expressed his enthusiasm about the addition of these respected brands to the WestGroupe lineup, highlighting the need for a dedicated sales team to provide exceptional service to customers. The goal is to support the growth of their businesses in an efficient manner.

WestGroupe President Michael Suliteanu noted that this expansion is just the start, with plans to introduce more brands throughout 2025. The company aims to provide independent ECPs with unique brands and programs that will help them stay competitive and profitable in the ever-changing marketplace.

For further information about WestGroupe and its brand portfolio, visit www.westgroupe.com or contact sales@westgroupe.com.