Expansion of PG deals for Video on Amazon DSP opens up inventory in Japan, Saudi Arabia, Turkey, and UAE

Amazon DSP has announced a new offering for advertisers in Japan, Saudi Arabia, Turkey, and the United Arab Emirates. These advertisers can now take advantage of programmatic guaranteed deals for video advertising, allowing them to access premium video inventory from top publishers while simplifying campaign management.

The key benefits of these programmatic guaranteed deals include access to high-quality video inventory from publishers such as Amazon Publisher Direct (APD), Google, FreeWheel, and Magnite Streaming. This feature also enhances efficiency by reducing manual processes in campaign activation and management, ultimately saving time and effort. Advertisers can also collaborate with publishers to deliver contextually relevant video advertising and help customers discover new brands and products through targeted video campaigns.

This new capability is available to self-service advertisers in Japan, Saudi Arabia, the United Arab Emirates, and Turkey. Advertisers can create and manage programmatic guaranteed deals for video directly within the Amazon DSP platform, making it easier for them to reach their target audience effectively.