Etihad Launches a New Loyalty Programme

Etihad Airways, the flag carrier of the United Arab Emirates, is set to relaunch its Etihad Guest loyalty program in June 2024. The revamped program is designed to offer members a more personalized and rewarding experience, allowing them to choose benefits that align with their travel preferences. One of the key highlights of the relaunch is the introduction of a new elite Diamond tier, catering to the airline’s top flyers.

Mark Potter, Managing Director of Etihad Guest, expressed his excitement about the upcoming changes, emphasizing the program’s commitment to enhancing member experiences globally. The revised program includes price reductions for GuestSeats, making popular destinations more accessible with fewer miles required in both Economy and Business classes.

Additionally, members will now earn the same amount of Tier Miles and Etihad Guest Miles on bookings made from June onwards. This means that the higher the fare brand booked, the more Tier Miles and Etihad Guest Miles members can accumulate. Platinum Tier members will also receive a 100% Bonus Etihad Guest Miles when flying with Etihad or eligible airline partners, bringing them closer to their next rewards.

The relaunched program also offers personalized privileges to tiered members, allowing them to choose from a selection of extra benefits for added flexibility. As members progress through the tiers, they unlock more benefits and options tailored to their preferences. Furthermore, Gold and Platinum members will have access to Beyond Benefits, which can be gifted to friends or family and include rewards such as Silver or Gold tier status, lounge passes, and Bonus Miles.

To achieve a higher tier status, Guests will need to earn a specific number of Tier Miles, with a focus on flying to simplify the process. Tier Segments have been eliminated to streamline the scheme and make it more user-friendly. Members can earn and redeem their miles on flights with Etihad and over 20 airline partners, extending the validity of their miles by 18 months. The program continues to offer a wide range of rewards, from free flights and cabin upgrades to unique experiences and products from the Reward Shop.

For more information on the enhanced Etihad Guest Programme, visit the official website at etihad.com.

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