Effort to Establish Powys as a Premier Cultural Tourism Destination

A new project in Powys is set to showcase the county’s rich culture and heritage to attract visitors and boost local pride. The Powys County Council’s Economic Development and Regeneration Team secured a £30,000 grant from the UK Government’s Shared Prosperity Fund (Levelling Up) for this initiative.

Anian, a Welsh consultancy company, has been appointed to lead the project. They will conduct research on Powys’ cultural assets and stories, ranging from medieval history to modern festivals, to identify key areas for development. A three-year action plan will be implemented to create new visitor experiences and marketing strategies.

The goal is to engage local communities and tourists by sharing stories of cultural significance in a dynamic and immersive manner. The project aims to highlight Powys’ unique heritage and contemporary culture to attract visitors seeking authentic experiences.

Anian will collaborate with stakeholders in the tourism and cultural sectors, community groups, and young people to gather input on Powys’ current offerings and ideas for new projects. Workshops and surveys are being conducted to gather feedback and ideas from the community.

Two workshops will be held on Wednesday 13 March at Mid Wales Arts Centre in Caersws and Welsh Lavender in Builth Wells. Participants can enjoy coffee, cake, and exclusive tours with the business owners. Tickets are free but limited, so early booking is recommended.

Visitors to Welsh Lavender also have the opportunity to take a wild swim in the natural pond on site. For more information on the Powys Cultural Tourism Study, contact tourism@powys.gov.uk.

This project aims to position Powys as a vibrant cultural destination, attracting visitors seeking unique experiences and celebrating the county’s rich heritage.