“Driving Sustainability through Label Life”

UPM Raflatac, a leading converter in the industry, has introduced a new service called Label Life to address the growing demand for sustainable packaging materials. This service offers a comprehensive life cycle assessment that helps customers make environmentally responsible decisions.

Label Life provides customers with a unique product passport prototype (PPP) or an environmental self-declaration for label products. By breaking down metrics into different life cycle stages, brands can better understand the potential impacts along the value chain.

Flora D’Souza, manager of Label Life at UPM Raflatac, explains that label converters are increasingly aware of the importance of sustainability in their materials. They are seeking sustainable solutions and working with suppliers who share their commitment to reducing environmental impact.

The life cycle assessment conducted through Label Life includes metrics such as energy demand, greenhouse gas emissions, and water consumption. By tailoring assessments to the specific product specifications, converters can make informed choices to minimize their environmental footprint.

The process of using Label Life is designed to be user-friendly for converters. UPM Raflatac provides sustainable alternatives and validated calculations to support actionable metrics. This helps converters compare product footprints and assess the impact on their annual emissions and sustainability targets.

Feedback on Label Life has been positive, with converters appreciating the insights and recommendations provided. The service promotes collaboration and transparency in the supply chain, driving continuous improvement and innovation in sustainable label solutions.

Overall, Label Life is a valuable tool for converters looking to make more sustainable choices in their packaging materials.