‘DHL delivers a parcel in Dubai yesterday’

DHL Delivers a Parcel Back in Time in Horizon FCB Dubai Commercial

A recent commercial by Horizon FCB Dubai for DHL showcased the impressive speed and reliability of the delivery service by sending a parcel back in time. This captivatingly clever ad aimed to demonstrate DHL’s ability to deliver parcels swiftly and efficiently to a wide audience.

The commercial was a remarkable feat that involved filming on two continents in just two days, synchronizing crews, and ensuring the parcel was sent on the perfect time slot. Mohamed Bareche, the executive creative director at Horizon FCB Dubai, highlighted the innovative nature of the project, stating, “Our aim was to prove that we’re not just the fastest in the delivery business, but also the most innovative – delivering your parcels not just on time, but if needed, back in time.”

Colin Smith, creative director at Horizon FCB Dubai, emphasized the significance of choosing a birthday narrative for the commercial, showcasing DHL’s reliability and speed in delivering packages. Reham Mufleh, managing director at Horizon FCB Dubai, praised the idea of transcending time to deliver emotions as a powerful demonstration of DHL’s commitment to providing exceptional service.

The commercial not only impressed with its creative concept but also highlighted DHL’s dedication to customer satisfaction. The message conveyed that some ideas, like some moments, are never finished, emphasizing the ongoing commitment of DHL to exceed expectations.

Overall, the commercial was a testament to the creativity and innovation of Horizon FCB Dubai in collaboration with DHL Express MENA. The team behind the project included talented individuals from various agencies and production houses, all working together to bring this unique idea to life. Through this commercial, DHL continues to showcase its exceptional delivery services and commitment to exceeding customer expectations.

Credits:
Agency: Horizon FCB Dubai
Global CCOs: Danilo Boer & Andrés Ordóñez
Executive Creative Director: Mohamed Bareche
Creative Director: Colin Smith
Associate Creative Directors: Thomas Nicolae & Antonio Cué
Senior Art Director & Motion Designer: Ahmed Montaser
Post-production: Mariam Adel Awad & Antoine Nassif
CEO: Mazen Jawad
Managing Director: Reham Mufleh
Account Director: Farouk Haber
Production House: Saturated Productions San Francisco
Director & Editor: Romain Thomassin

Color Grading: VIVID Post House
Managing Director: Ahmed Morsi
Colorist: Essam Abdelsalam

Music Editing & SFX: Vox Haus
Head of Projects: Matheus Gugelmim
Music Producers: Daniel Dalla Corte & Ícaro Guedes
SFX : Cássio Machado

Client: DHL Express MENA
Marketing Director: Najwa Raslan