‘Company Utilizes AI Dashcam Technology for Western Express Fleet’

Western Express, a U.S. carrier based in Nashville, has selected Motive as its partner to provide advanced fleet management and safety solutions for its fleet of over 3,600 vehicles. By leveraging Motive’s AI Dashcam, Western Express aims to enhance its safety program by preventing accidents, coaching drivers, and gaining end-to-end visibility into its fleet operations.

Despite the successful deployment of anti-collision systems, Western Express faced challenges like driver fatigue and distraction that demanded more comprehensive solutions. The adoption of Motive’s AI Dashcam allows Western Express to access AI-driven insights and comprehensive visibility, enabling better driver coaching and safety monitoring on a unified platform to proactively address these new challenges.

Daniel Patterson, Director of Safety at Western Express, expressed his satisfaction with the partnership, stating, “In Motive we have found a partner whose values align with our company’s core values of Be Safe, Be Driver Friendly, Think Big, Expect Excellence, and Take Care of Each Other.” Patterson highlighted the significant improvements in driver safety and preparedness seen since integrating Motive’s AI features, which bring the ability to alert unsafe conditions and proactively coach to a new level, resulting in safer drivers and reduced liability for Western Express.

Motive’s AI Dashcam provides Western Express with video and AI features that empower driver coaching and enhance safety management to prevent accidents and minimize risks. The AI models can identify over 15 distinct safety events, tailored to meet specific customer requirements. Motive’s Safety Team ensures accurate event detection to safeguard drivers from unwarranted penalties, while also recognizing and incentivizing safe driving practices.

Ryan Plutnicki, Chief Customer Officer at Motive, expressed excitement about the partnership with Western Express, stating, “Western Express is known for placing the safety and well-being of their drivers at the forefront of their company values. To partner with a company like Western Express to enhance the implementation of their core values is a privilege. We’re thrilled to help them maximize their safety, productivity, and profitability and help them pass that on to their customers.”