“CAMP BLOOMINGDALE’S” IS NOW AVAILABLE
Bloomingdale’s recently announced the opening of its newest Carousel, Camp Bloomingdale’s, which offers shoppers a sentimental one-stop-shop for all their summer must-haves. The pop-up space will be transformed into the ultimate summer destination for all ages, featuring a wide assortment of products including swimwear, accessories, beauty items, food, beverages, and more. This launch will mark the first time Bloomingdale’s will partner with Coleman, experts in outdoor gear and equipment, to offer a variety of campsite essentials.
Camp Bloomingdale’s will showcase new brands and fun products such as sunscreen by Summer Camp, bracelets by the Little Words Project, FLIRKRFIRE’S Personal Fireplace, and Candy Lab’s Candy Sushi Set. Additionally, shoppers can find outdoor necessities from Coleman, including the 1900 Collection 3-1 stove, reunion coolers, lanterns, and foldable chairs for both adults and kids.
The Carousel will also feature camp-inspired ready-to-wear clothing from brands like Mother Denim, Free City, Daydreamer, Vintage Havana, Solid & Stripes, and exclusives from AQUA. Limited edition Camp Bloomingdale’s merchandise like fanny packs, mugs, s’mores kits, flashlights, and socks will be available for purchase in-store and online.
According to Frank Berman, Executive Chief Marketing Officer at Bloomingdale’s, the nostalgia of camp brings positive memories of fun and adventure. The Carousel activation aims to bring this nostalgia to life with a fresh assortment of playful brands, bright colors, and must-have gifts suitable for all ages.
To celebrate the launch of Camp Bloomingdale’s, customers are invited to join the festivities at the 59th St flagship on April 13. The event will feature various activations, including Camp Carousel Embroidery & Patch Bar, a Coleman T-Shirt Giveaway, a Little Words Project Bracelet Bar, StickerBeans collection, Katie J Bow Gifts and Sweet Treats, and a Crocs Come as You are Customization Station.
Camp Bloomingdale’s officially launches online and in select Bloomingdale’s locations on April 11th. The camp inspired assortment will be available at various Bloomingdale’s stores across the country. For more information, visit Bloomingdales.com and @Bloomingdales on Instagram.
Bloomingdale’s is America’s only nationwide, full-line upscale department store and operates stores across the country. Founded in 1872, the iconic retailer continues to offer a unique shopping experience. For more information or to shop online, visit www.bloomingdales.com. Contact bloomingdales@finnpartners.com for any inquiries.
