Australian luxury lifestyle brand, Camilla, expands in the U.S. market

A popular luxury brand known for its vibrant prints, Camilla, is expanding its presence in the United States with the opening of a new store at The Mall at Short Hills in Short Hills, N.J. This marks the brand’s fourth outpost in the U.S., with other locations in Merrick Park, Coral Gables, Fla.; South Coast Plaza, Costa Mesa, Calif.; and Aventura Mall in Miami.

Founded by Australian designer and artist Camilla Franks, the brand is known for its resort and ready-to-wear collections. The new 2,000-sq.-ft. store at The Mall at Short Hills is part of Camilla’s strategic expansion plan, with plans to open 20 stores across the country over the next four years.

The store, named the “Hotel of Curiosity,” showcases the brand’s signature prints that are hand-drawn and painted by artists. Women’s and men’s clothing are displayed alongside brass totem animal details in the timber flooring. Additionally, footwear, sunglasses, and home products are showcased on columns adorned with Camilla’s iconic prints.

With its colorful and unique designs, Camilla continues to attract customers across the U.S. as it expands its retail footprint in the country.