An airline brand has recently used its name for a color

In the world of branding, colors play a vital role in connecting customers with a specific brand or product. From the iconic Tiffany blue to Christian Louboutin red, companies use colors to create a unique identity in the market. Turkish Airlines, known for its luxurious image, is now making a bold move by associating its brand with a specific color – “Turkish Airlines Red.”

In a strategic partnership with the Pantone Color Institute, Turkish Airlines has officially named “Turkish Airlines Red” as its signature color. This move is seen as a significant milestone in the brand’s evolution, according to Turkish Airlines SVP of Communications, Rafet Fatih Özgür. The airline believes that this distinct color will not only highlight its visual identity but also celebrate its global expansion, including the addition of Australia to its route network.

The recent launch of the Istanbul-Melbourne flight on March 2 further solidifies Turkish Airlines’ presence worldwide. With this new route, Turkish Airlines now flies to six out of the seven continents, showcasing its growing global footprint. The vibrant red color, similar to the signature hue of Australian carrier Qantas Airways, aims to promote brand recognition in different parts of the world.

Pantone Color Institute’s Vice President, Laurie Pressman, describes “Turkish Airlines Red” as a bold hue that symbolizes courage, excitement, and the thrill of new adventures. This color strategy is not unique to Turkish Airlines, as other airlines like Emirates and Etihad also leverage specific colors to establish brand identity and create emotional connections with passengers.

Overall, the adoption of “Turkish Airlines Red” represents a strategic branding effort to enhance the airline’s visibility and resonate with customers on a deeper level. By associating this vibrant red with its brand, Turkish Airlines aims to stand out in a highly competitive market and create a lasting impression on travelers worldwide.