Allied Welcomes Nicola Gold from Dubai’s Pico International

Allied Global Marketing (Allied), a full-service integrated marketing agency specializing in entertainment, consumer, and lifestyle brands, has appointed experienced executive Nicola Gold as the business director APAC, brand experience. Gold’s appointment marks a significant step in building the Brand Experience offering as part of Allied’s strategy to develop a truly integrated full-service offering in the Asia-Pacific region. Based in Sydney, Gold will report directly to Jamie Crick, managing director of the APAC region and the executive vice presidents of Allied’s global Brand Experience team, Jonny and Paddy Davis.

Crick expressed excitement about Gold joining the team, highlighting her extensive background in experiential marketing and proven track record of success. He emphasized the importance of Gold’s expertise as Allied aims to expand its presence in the region and enhance its capabilities in delivering exceptional brand experiences.

This appointment is a testament to Allied’s commitment to driving growth and providing unmatched value to clients in the evolving experiential landscape. Since its expansion into the APAC region, Allied has secured valuable clients and executed key campaigns, such as the world’s first-ever singing billboard for Prime Video’s Deadloch, a fan activation experience at Comic-Con Mumbai for Crunchyroll, and a South Park pop-up store in Tokyo for Paramount+ to celebrate the series’ 25th anniversary.

Nicola Gold is recognized as a business transformer, leader, and creative thinker known for her ability to generate value and drive growth for clients and businesses domestically and internationally. Previously, she held positions at Pico International Dubai, Pico Australia Pty Ltd, George P. Johnson Experience Marketing (Sydney and Singapore), Jack Morton Worldwide, and Onepartners.

Gold’s appointment at Allied signifies a strategic move to strengthen the agency’s presence in the APAC region and further solidify its position as a leader in delivering exceptional brand experiences.

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