Accor Launches the Handwritten Collection in Saudi Arabia
Accor Brings Handwritten Collection to Saudi Arabia: A New Era for Unique Hospitality
In an exciting development for the Saudi Arabian hospitality scene, Accor, one of the world’s leading hotel groups, has launched the Handwritten Collection, a distinctive portfolio of thoughtfully designed properties aimed at travelers seeking an authentic and enchanting experience. Founded in January 2023, this collection encapsulates the essence of charm and individuality, setting a new standard in the region’s competitive hotel market.
The significant milestone of introducing the Handwritten Collection in Saudi Arabia was formalized during the Future Hospitality Summit in Dubai. The agreement was sealed between Accor and Al Hilali Trading and Contracting Company, witnessed by industry leaders including Duncan O’Rourke, the Chief Executive Officer of Accor’s Premium, Midscale & Economy Division across the Middle East, Africa, and Asia Pacific, and Mr. Mansoor Abdullah Hussein Al Hilali, the esteemed Founder and Chairman of Al Hilali Trading.
Scheduled to open its doors in 2027, the Handwritten Collection Al Baha will be strategically located on the outskirts of Al Baha City. This stunning property will boast breathtaking views over the Red Sea coast and will be positioned on a dramatic clifftop that overlooks a beautiful valley plunging 1,100 meters deep. The hotel will feature 148 elegantly designed rooms, complemented by three unique dining options, banquet facilities, and a grand ballroom—a perfect setting for both leisure and business travelers.
What sets the Handwritten Collection apart is its commitment to creating a friendly and inviting environment that feels like home. Each property within this collection is designed for “Human Connectors,” who are travelers looking to immerse themselves fully in their surroundings and forge genuine connections with both fellow guests and passionate local hosts. The focus is not just on luxurious amenities but also on fostering a warm, sociable atmosphere that stands out in today’s fast-paced world.
As part of its growing portfolio, Handwritten Collection currently operates 15 properties, with an additional 25 more in various stages of development. This expansion is indicative of the increasing demand for unique and characterful accommodations in both traditional and emerging travel destinations.
In October, the brand will unveil its inaugural property in the Middle East—Levni Istanbul Hotel – Handwritten Collection Türkiye. Located in the Historical Peninsula of Istanbul, mere minutes away from iconic landmarks such as Sultanahmet Square, the Blue Mosque, and the bustling Grand Bazaar, this hotel aims to enchant guests with its exquisite Art Deco design. The hotel houses 72 beautifully appointed rooms that reflect the rich history of the Ottoman Empire, particularly embodying the artistic flair of the “Tulip Era.”
The design of Levni Istanbul is a collaborative effort that pays homage to local artistry, particularly through celebrating the work of Abdulcelil Levni, a renowned Ottoman painter known for his stunning miniatures. The hotel’s interiors blend traditional motifs with modern elegance, crafting an immersive cultural journey for visitors. This experience goes beyond visual aesthetics; it aims to engage all senses. Guests can look forward to the carefully curated environment, where the fragrance, music, and even staff attire echo the opulence of the past. Upon arrival, they will be greeted with traditional Ottoman refreshments, offering a refreshing taste of history.
As Accor continues to expand the Handwritten Collection, the focus will undoubtedly remain on creating spaces that encourage understanding and connection among travelers, resonating with the desires of today’s explorer. The introduction of such unique properties in Saudi Arabia and the wider region is a significant step forward in diversifying the hospitality offerings, catering to an increasingly sophisticated traveler demographic that seeks personalized experiences over standard hotel stays.
The launch of Handwritten Collection in Saudi Arabia also aligns with the Kingdom’s broader tourism and hospitality goals, which include embracing vision 2030’s commitment to developing a diverse economy and promoting tourism as a vital sector. With the addition of Accor’s innovative hospitality solutions, the landscape of travel and accommodation in Saudi Arabia is set to become even more captivating and inviting for both local and international visitors.
In conclusion, the introduction of the Handwritten Collection not only highlights Accor’s commitment to enhancing the traveler experience but also reflects significant progress in Saudi Arabia’s pursuit of hospitality excellence. As anticipation builds for the official opening of these properties, travelers can look forward to unique experiences that embody the rich tapestry of local culture and history.
Tags: #BusinessNews #EconomyNews #Saudi #TravelTourism
