“Lands’ End Introduces Innovative Swimwear Featuring WaveShaper™ Technology”

Lands’ End, the iconic American lifestyle brand, has introduced a revolutionary new line of swimwear called Sculpting Suits, featuring their patent-pending WaveShaper™ technology. This innovative technology, embedded directly into the fabric of the swimsuit, offers targeted zoned compression to create a flattering hourglass effect on the body. With a focus on empowerment and confidence, Lands’ End continues its 30-year tradition of swim innovation with this latest offering.

Kym Maas, Senior Vice President of Product and Merchandising at Lands’ End, expressed the brand’s commitment to providing customers with products that make them look and feel their best. The WaveShaper™ technology redefines the swimwear experience by offering a beautifully flattering effect that combines control, function, and style.

The Sculpting Suits with WaveShaper™ technology are now available in a one-piece swimsuit in sizes 4 to 18 regular, as well as high-waisted swim bottoms in sizes 4 to 18 regular and 16W to 26W. As the brand continues to evolve, additional styles with WaveShaper™ technology will be introduced in upcoming seasons for both swimwear and apparel.

Lands’ End remains dedicated to providing swim solutions for every body type, offering a wide range of options from vibrant patterns to classic solids. Customers can explore the new Sculpting Suit styles with WaveShaper™ technology on Lands’ End’s website.

Founded on a passion for quality, service, and value, Lands’ End is a leading digital retailer of casual clothing, swimwear, outerwear, accessories, footwear, home products, and uniform solutions. With a timeless style for women, men, and kids, as well as products for businesses and schools, Lands’ End continues to uphold its reputation as a classic American lifestyle brand.

For media inquiries, please contact Lauren Kasten, Manager of Public Relations at Lands’ End. For more information on Lands’ End and to shop the latest swimwear styles, visit their website.