‘Nour Arida Named Regional Brand Ambassador by Nocturne’

Nocturne, a Turkish womenswear brand known for its contemporary and artistic fashion, is making waves in Dubai with its innovative designs and unique inspirations. With a focus on edgy yet affordable fashion, Nocturne has expanded its flagship stores to Dubai, with locations in The Dubai Mall and Dubai Hills Mall, as well as a regional online store.

The brand prides itself on collaborating with celebrities who embody its forward-thinking brand identity, such as renowned Turkish actress Hande Ercel. Now, Nocturne is excited to announce its regional brand ambassador, Nour Arida, who is the first to represent the brand outside of Turkey. Arida, a modern woman of today known for her independence, freedom of expression, and exquisite fashion sense, was awarded “Arab Woman of the Year” in 2023 for her advocacy of women’s rights.

To celebrate her new role, Arida showcases Nocturne’s signature vibrant silhouettes in an online campaign featuring denim sets, body-hugging dresses, tweed jackets with gold buttons, perfectly tailored jackets, and edgy pencil dresses. The brand is thrilled about the partnership, stating that Arida embodies the essence of Nocturne with her bold, confident, and effortlessly chic style.

As Nocturne looks to further establish its presence in the region, the brand is excited to connect with a community of multi-faceted talents who exude the Nocturne aura. With Nour Arida leading the way as the regional brand ambassador, Nocturne is set to make a lasting impression on the fashion landscape in Dubai.