Ambitious HR Initiative Launched to Enhance Workforce and Integrate AI for Future Preparedness
Dubai Integrated Economic Zones Authority Unveils Ambitious HR Strategy for 2024-2026
In a decisive move reflecting Dubai’s unwavering ambition to remain at the forefront of global cities, the Dubai Integrated Economic Zones Authority (DIEZ) has recently announced its strategic human resources plan for the years 2024 to 2026. This comprehensive initiative aims not only to enhance employee performance but also to cultivate a forward-thinking work environment across its various affiliated economic zones.
At the heart of this new HR strategy lies the vision articulated by His Highness Sheikh Mohammed bin Rashid Al Maktoum, the Vice President and Prime Minister of the UAE and Ruler of Dubai. The plan seeks to elevate Dubai’s living standards and economic competitiveness, ensuring that the emirate continues to attract global talent and investment. DIEZ’s strategy is founded on five essential pillars: investing in talent, fostering an optimal work environment, bolstering Emiratisation, adopting cutting-edge systems, and harnessing human resources to drive business innovation.
Chief People and Organisational Development Officer, Yousuf Behzad, has been a vocal advocate for the integration of artificial intelligence (AI) within DIEZ’s HR framework. He underscored the transformative potential of advanced AI solutions, including Microsoft 365 Copilot, which are aimed at enhancing day-to-day operations and streamlining services. According to Behzad, these technologies will not only boost productivity and operational efficiency but also provide invaluable support to both employees and investors engaged with DIEZ.
“Implementing AI is a top priority for DIEZ’s HR department,” Behzad stated. “Our goal is to improve service quality, increase speed, and enhance efficiency—all while empowering UAE talents to unlock their full potential.”
Emiratisation remains a cornerstone of DIEZ’s HR strategy, with the authority currently boasting an impressive 88 percent Emiratisation rate among its workforce. This is an essential component of the UAE’s broader initiative to increase the presence and influence of Emiratis in various sectors, particularly in leadership roles. To this end, DIEZ has recently appointed more than 40 Emiratis and has achieved a remarkable 98 percent employee retention rate, a testament to its commitment to nurturing career growth for UAE nationals.
In a further demonstration of its commitment to workforce development, DIEZ has entered into a partnership with the Rochester Institute of Technology (RIT) Dubai to offer professional training and educational opportunities. This collaboration signifies DIEZ’s recognition of the importance of ongoing learning and skill enhancement in an ever-evolving economic landscape.
The newly unveiled HR plan also emphasizes a comprehensive rewards system designed to acknowledge the hard work and accomplishments of employees. This includes a graduate program aimed at fostering the next generation of leaders within the organization, as well as health-focused initiatives intended to bolster employee well-being and job satisfaction. Together, these components reinforce DIEZ’s position as a premier workplace within Dubai’s vibrant economic ecosystem.
The authority’s progressive approach aligns seamlessly with Dubai’s overarching narrative of innovation and sustainability. As the city continues to adapt to shifting global economic dynamics, DIEZ stands as a pivotal player, committed to fostering an environment where creativity and enterprise can flourish. By prioritizing technological integration and human capital development, the authority is not merely responding to current trends—it is actively shaping the future of work in the UAE.
As Dubai positions itself as an attractive hub for both local and international talent, DIEZ’s strategic HR initiative represents a significant step forward. It exemplifies a forward-looking vision that prioritizes employee engagement and nurtures a culture of innovation—essential elements for sustaining competitive advantage in the global economy.
In conclusion, the Dubai Integrated Economic Zones Authority’s foresight and commitment to developing a world-class workforce exemplify the emirate’s dedication to achieving excellence. This strategic HR plan underscores the importance of aligning human resources with broader economic goals, a crucial endeavor in an ever-competitive landscape.
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